The “Coffee Shroom” Boom
Coffee is one of the most widely consumed beverages worldwide and in the United States. Millions of consumers all across the country cannot imagine starting their day without a hot cup of coffee. Medicinal Mushrooms, long purported to have healing properties, are making their way into coffee and creating a mushroom market expected to hit $50 billion in the next six years! Whole Foods listed medicinal mushrooms as a top food trend noting that consumers are increasingly seeking to incorporate “functional foods” into their daily habits. They see a significant uptick in mushroom tea, coffee, and chocolate powders. Year-on-year sales for products incorporating medicinal mushrooms have risen between 200-800%.